Prime Diamonds & Gems, Inc.

prime (adj.) of the best possible quality; excellent

Prime Diamonds & Gems, Inc. is committed to our customer satisfaction and excellence in price and quality. As a fine jewelry supplier, we are excited to introduce our website at the request of our many loyal customers.

Our inventory changes daily as we are continuously looking for beautiful styles from the classics to the cutting edge. If you are unable to find what you're looking for, please call 1 (310) 903-0326 or email us and let us be your personal shopper. Whether we handpick from our current inventory, or custom design just for you, we are sure to meet your needs in finding the perfect piece of fine jewelry.

Please drop by often as this site is updated daily and new merchandise is constantly being added, so there is always something different and fabulous for you to enjoy.

FAQs & Policies

Warranty

Our expert team of jewelers utilizes an extraordinary amount of care when creating each individual piece. We expect to deliver the highest quality to our clients year round. Because of this, we offer a lifetime warranty on each piece that covers any flaws in design or craftsmanship. This warranty is dependent upon a yearly inspection by our team starting with the first date you pick up your item. Prime is not responsible for any damage caused by normal wear and tear. Prime reserves the right to define the cause of any damage to an item. This includes the distinction between a flaw in design and/or craftsmanship or damage due to normal wear and tear. We suggest to all of our clients to insure their jewelry to prevent financial losses in case of loss of their jewelry.

Returns and Exchanges

We offer a 14 day return policy on all non-custom orders. All returns must be in their original condition with no indication of damage or use. Unfortunately, we do not offer returns on custom items. We do offer a full exchange for another item in store, minus labor costs associated with the custom piece. All return(s) must include any certification provided by Prime. Any returns without original gemological certification are subject to a replacement fee no more than $400 (actual value based on stone(s) being returned). Contact our office if you wish to begin the return process.

Special Orders & Custom Pieces

We do not offer returns on custom made items. We do offer a full exchange for another item in store, minus the labor costs associated with the custom piece. We do offer returns on custom pieces if it due to an error of Prime. Any changes requested after completion of a custom piece are subject to additional fees. A deposit of 20% is required to begin work on all custom items. Most custom pieces can be completed within two weeks.

Layaway

Prime’s offers a 6 month long layaway program to all our clients. All items over $200 are eligible for our layaway program. A 30% deposit is required to place the item into the program. The remaining balance is split evenly into payments to be made monthly during the 6 month long process. Layaway deposits are refundable within the first 14 days and are subject to our policies regarding returns (this includes Special Orders & Custom Pieces). If an item(s) in layaway goes unpaid for 2 months, the item(s) will be cancelled and the money paid will be converted to in-store credit only. In store credit will be kept for six months starting at the date it is issued. After six months, any balance in store credit will be forfeited.

Payment Methods

We proudly accept the following payment methods: Credit Cards (American Express, Visa, Mastercard, Discover), Cashiers Checks/Bank Wire Transfers, Financing Options Available for Approved Customers and Cash

Ethical Sourcing

In accordance with United Nations General Assembly Resolution 55/56, we only purchase diamonds that adhere to the Kimberly Process Certification Scheme.